Celebrate Your Crew
This territory highlights the best moments brought to you by your best people.
Ad Purpose: Tutorial | Format: Video Real | Product Featured: Camera Effects (Heart Bloom, Mirror Frame, Big Mouth, etc.)
Just Curious
Let’s. Get. Weird. This territory encourages teens to explore funny thoughts and crazy scenarios with friends.
Ad Purpose: Template | Format: Video Graphic | Product Featured: Interactive Stickers (Poll, Questions, and Emoji Slider)
Real Feels
WTF… but in a good way? This territory uses the lighthearted lens of puppets to act out realistic stories teens would share using the Close Friends feature.
Ad Purpose: Use Case | Format: Video Graphic (Puppets) | Product Featured: Close Friends
Make It Yours
DIY it. This territory throws it back to coloring books and craft corner with templates you can make your own.
Ad Purpose: Template | Format: Still Graphic | Product Featured: Creative Tools (Pen tool, Type Mode, Giphy Stickers, etc.)
Make It A Moment
Take life from blahhh to yaaas. Elevate everything into something epic with IG’s Camera Formats.
Ad Purpose: Use Case | Format: Video Real | Product Featured: Camera Formats (Superzoom, Boomerang, Reverse, and Focus)
Why Not?
This territory encourages teens to ask friends for input and post with confidence.
Ad Purpose: Awareness/Excite | Format: Still Real | Product Featured: Interactive Stickers (Poll, Questions, and Emoji Slider)